Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
Continue reading "My Life in 10 Songs- Kit Major"
Continue reading "My Life In 10 Songs: David Lightfoot of The Fades reflects as his band celebrate 20 years since their debut LP"
Continue reading "Now & Then Playlist: Icons of Elegance look back to their beginnings in 2004 as they celebrate 20 years with a new EP"
Continue reading "My Life in 10 Songs: Bridget on the Songs that made her"
Continue reading "Joyzine Teams up with The New Colossus Festival to bring our favourite UK artists to New York"
Continue reading "10 Questions with: Hayley and the Crushers"
Continue reading "No Place Like Home: TEKE::TEKE take us on a musical tour of Montreal"
Continue reading "Playlist: The Pigeons share their favourite bird-themed tunes as they release their debut LP ‘Bird Brain Gang’"
Continue reading "My Life In 10 Songs: LUNGE"
Continue reading "Now & Then Playlist: Urusei Yatsura take us back to the nineties as they reissue their debut LP ‘We Are Urusei Yatsura’"