Media Giant are a box fresh new band; just out of shrink wrap and ‘Afraid of the Dark’ is their first release. It is destined to be a hit and I know this to be an inalienable fact because their press release states: “At Media Giant, we care about you – that’s why we’ve used extensive market research and scientific analysis to determine what makes a hit. ‘Afraid of the Dark’ is our initial offering, and our studies suggest you will enjoy it’s driving, danceable rhythm and relatable lyrical content.“
‘Afraid of the Dark’ is a slightly spiky, nervous kind of funk that has a warm centre, like being wrapped in a super-plush, but slightly electrified, duvet. Think Remain in Light-era Talking Heads, a more chilled Gang of Four or, more recently, Stats. It’s a rolling boil of a track with big drums and even bigger harmonies. It’s a hands-in-the-air, grab-a-megaphone, shout-from-the-hilltops kind of track. I always liked the 1980’s intersection between punk and funk where musicianship was growing and all the anger of growing consumerism/hedonism became taut and more focused. If they’re not careful then Media Giant could find their infectious funk leads to band name becoming nominative determinism.
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Review by Paul F Cook