There aren’t too many people that we featured in the early days of Joyzine, back in the nascent years of this millennium, who are still going at it, but one of those that we’re delighted to see keeping the flame alive is Simon Bromide of Scratchy Records. Back then the South London label was turning out a fantastic selection of indie, punk and glam-tinged beauties from Joyzine faves like The Rocks, Jonny Cola and The A-Grades and his own band, Bromide.
18 years on (and 25 since forming Bromide), Simon’s still creating lovely jangly indie pop tunes, full of heart and packed with catchy choruses. With the release of his debut solo record Following The Moon due later this year, we’ve got a little taste of his latest creation with the exclusive premiere of the video for lead single “The Waiting Room”, a charming, warm-hearted three minutes of sunshine bursting through clouds that follows a lineage of classic British guitar pop that trails back through Teenage Fanclub to Elvis Costello and beyond.
“The song is about the things that didn’t happen for one reason or another,” says Simon, “Simple twists of fate or just stepping back from the edge… in particular the lyrics refer to a letter proposing marriage sent to my mother many years ago. The letter never arrived and the sender presumed the lack of a reply was his answer. Things were different back then… as it says in the song ‘The Postal Service Saved My Life’”.
The video, wonderfully crafted using plastercine figures and model train sets by Ben Pollard, captures the essence of the song perfectly, and we’re delighted to be the first to share it with you today.
Catch Simon Bromide live at the following shows:
Friday 5th November – 229 Gt Portland Street, London W1W 5PN supporting The Wolfhounds
Thursday 18th November – Biddle Bros, 88 Lower Clapton Rd, Lower Clapton, London E5 0QR + Matthew Neel + Ger Lane
Friday 19th November – Album Launch at The Old Dispensary, Camberwell SE5 0TF + Dirty Viv + Hankdog + Julie Anne McCambridge
Friday 26th November – The Jenny Lind, Hastings TN34 3EW supporting Jason McNiff
Find out more on Bromide’s official webpage
Article by Paul Maps