Having moved from London to Bristol at the end of 2023 I get excited seeing the city’s name in any PR email. For the band My First Time I clicked in anticipation of some local love and was instantly blown away by their new single ‘Workwear’, which the band say, “challenges the trap of consumerism facing the youth of today.”
Like the consumerism it takes aim at the music is frenetic and comes at you like an electronic blizzard of browser ads. It’s snap-crackle-and-crisp-pop held together by a propulsive bass line and guitars that switch from ambulance siren to full throttle fuzz-bomb. The vocals swash between jagged talk/sing exasperation and chanting at a political rally, and the chorus has enough energy to blow an electrical substation.
This is my first time with My First Time and despite their retail warning I’m definitely buying what they’re selling.
‘Workwear’ is released via Submarine Cat Records and you can see their forthcoming live dates below the video.
My First Time socials: Bandcamp | Instagram | X (Twitter) | YouTube | TikTok
Live dates
11th February, George Tavern – London
15th February, The Social – London
27th March, Strange Brew – Bristol
13th April, Outer Town Festival – Bristol
WORK WEAR – lyrics
I don’t think it’s fair to compare us
To the models in underwear that air brush
But I digress, I’ll carry on like the rest
Ooooh, is that something shiny off the internet
Yes darling it’s cashmere, it just dropped autumn fall this year
Oh dear, is that the sweater you bought from last year
Givenchy, it’s pronounced Givenchy
I’ll take an almond milk iced coffee
Designer clothes make up most of my personality
Click click click click, get, get it, get it
Click click click click, get, get it, get it
Click click click click, get, get it, get it
Click click click click, get, get it, get it
Put it on
Take it off
It’s not in
It’s too hot
Looks the same
Buy again
For that 5 lettered name
B-R-A-N-D
If you don’t have it then you must be less important than me
My kid, Madeleine, has just got into modeling
She’s loving all the labeling
The short, the tall, the fat, the thin
My kid, Benjamin, is having to take medicine
From all the rumors circling
And all the kids that pick on him
Well, with My kid angelina
I’m struggling to even feed her.
Those magazines she likes to read
Tell her what and what not to eat
A different size/measurement on every high street
It’s like converting european shoe sizes for your feet
Put it on
Take it off
It’s not in
It’s too hot
Looks the same
Buy again
For that 5 lettered name
B-R-A-N-D
If you don’t have it then you must be less important than me
Boohoo!
You pretty little thing
I couldn’t give a CK
Bout the position that your in
Next, Next
We need to find our brand new look
Cheap toxic textiles
Are the best in my books
Let’s think about are next marketing campaign
What exactly are the kids up to these days!
Wells it’s Coke, E’s and MDMA
So let’s pump them full of nonsense to drive them all insane with…
Bikini lines
Bum exercise
Half naked guys
Diet advice
Lets advertise
Our clothing lines
Incessantly
So that they buy
Remember people we’re a charitable organization!
I’ve seen more pennies being donated on babe station
Put it on
Take it off
It’s not in
It’s too hot
Looks the same
Buy again
For that 5 lettered name
B-R-A-N-D
If you don’t have it then you must be less important than me
Put it on
Take it off
It’s not in
It’s too hot
Looks the same
Buy again
For that 5 lettered name
B-R-A-N-D
If you don’t have it then you must be less important than me
Review by Paul F Cook
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