Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
Continue reading "Grassroots uncovered: Coastal Electronauts – International Drone Day 2025"
Continue reading "Grassroots Uncovered – Six unique live acts to see in 2025"
Continue reading "Festival Preview: Cro Cro Land returns with headliners Billy Nomates, Goat Girl and Big Joanie + Joyzine faves aplenty on the lineup"
Continue reading "Interview: Grassroots Uncovered – Cable Festival 3, Electronic Music festival"
Continue reading "Festival Preview: LOUD WOMEN Fest returns to East London on Saturday"
Continue reading "Rebellion Punk Festival, Blackpool 1-4 August 2024"
Continue reading "Festival Review: CroCroLand at Stanley Arts, South Norwood"
Continue reading "On FIlm: Live footage of Scrounge playing The Joyzine stage at The New Colossus Festival, New York"
Continue reading "Interview/Playlist: Cro Cro Land Festival Organiser Angela Martin looks ahead to this year’s event & selects 12 tracks from artists to look out for"
Continue reading "Live In Pictures: Joyzine in New York – Shelf Lives, Scrounge, Langkamer, Hadda Be and Idle Hours from our stage at The New Colossus Festival"