Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
Continue reading "The Joyzine Advent Calendar 2025 – 24 Days of Free Music Downloads: #15 – Kat Five (festive exclusive!) + Charley Stone"
Continue reading "Track by Track: Reckless Yes Records co-founders Pete Darrington and Sarah Lay guide us through their comeback compilation album ‘Among The Wildflowers’"
Continue reading "Video Premiere: Kat Five – Switch"
Continue reading "Single Review: Feral Five – Truth Is The New Gold (Martyn Ware Remix)"
Continue reading "The Joyzine Advent Calendar – 24 Days of Free Music Downloads #16: Reckless Yes Records – Breakup Haircut, Nervous Twitch, Feral Five, Electric Pets + The Incomprehensible Static"
Continue reading "Video Premiere: Equinox ft. Lark – Broken"
Continue reading "Gigs of the Week ft. Francobollo, Soeur, Guttfull, Calva Louise, Hot Sauce Pony, Big Joanie, Italia 90, MOSES & more"
Continue reading "Album Review: Benbo – Everything Is Fine"
Continue reading "Album Review: Equinox – It’s Hard to Be Happy When Your Head Is Full of Sin"
